The Handmade Marketplace: How to Sell Your Crafts Locally, Globally, and On-Line |  | Author: Kari Chapin
Brand: Workman Publishing
Category: Book
List Price: $14.95
Buy New: $7.00
as of 5/22/2012 04:29 CDT details
You Save: $7.95 (53%)
New (49) Used (34) from $7.00
Seller: mmmkelley
Sales Rank: 11,379
Languages: English (Unknown), English (Original Language), English (Published)
Media: Paperback
Pages: 224
Number Of Items: 1
Shipping Weight (lbs): 0.7
Dimensions (in): 7.5 x 6.6 x 0.6
MPN: STO-24776
ISBN: 1603424776
EAN: 9781603424776
ASIN: 1603424776
Publication Date: February 27, 2010
Availability: Usually ships in 1-2 business days
| |
| Features:
| • | STO-24776 | | • | 9781603424776 | | • | Brand New Item / Unopened Product | | • | Workman Publishing |
|
| Also Available In:
|
| Similar Items:
| |
| Editorial Reviews:
Product Description
It's an exciting new world for crafters. Handmade is hip, creativity is what the market wants, and there are many profitable sales opportunities that didn't exist a few short years ago. For crafters who have more confidence running a sewing machine than setting up a Web site, The Handmade Marketplace breaks down and makes sense of the global possibilities for marketing and selling crafts.
First, determine the right price for every item — not too expensive and definitely not too cheap. Whether the product is beaded jewelry or felted slippers, illustrations or tote bags, author Kari Chapin helps crafters determine cost of goods, market competition, and the pros and cons of wholesale and retail sales. If the price is right, customers will buy.
Then it's on to selling. The boom in indie craft fairs and sites such as Etsy ("Your place to buy & sell all things handmade") is providing artisans with an ever-expanding marketplace for handcrafted items. Chapin demystifies every venue. She explains the guidelines that craft fairs impose on exhibitors, the typical yearly calendar of shows, and how to start a new craft fair.
For the crafter interested in online sales, there are tips on styling and propping crafts for photographs and technical explanations of how the most popular Web marketplaces run. Traditional brick and mortar consignment stores are still very good options for many crafters. Chapin explains how to approach shopkeepers and build strong relationships.
Wrapping everything up with media advice and tips on how to get the word out, The Handmade Marketplace is the sales and marketing bible that today's crafters need.
|
| |
|
|
|
